Thailand remains a favorite global destination, with approximately 26 million international tourists already visiting this year. Known for its stunning beaches, vibrant nightlife, rich gastronomy, and serene temples, it’s also infamous for its crowds.
For those seeking tranquil escapes, Thailand offers lesser-known destinations that promise authentic experiences without the throngs of tourists.
Thailand’s Balancing Act: Tourism and Sustainability
Overcrowding has significantly impacted many of Thailand’s natural attractions. Maya Bay, made famous by the film The Beach, serves as a prime example. Closed to tourists in 2018 for an extensive rehabilitation program, it reopened in 2022 with new restrictions and continues to close seasonally to protect its ecosystem.
“The natural environment was degraded, with issues like trash accumulation and declining water quality,” says Gary Bowerman, tourism analyst at Check-in Asia. Thailand’s government recognized overtourism as a growing threat, implementing closures to preserve its resources.
Despite these challenges, tourism remains vital to the Thai economy, contributing approximately $38 billion in 2022. To mitigate overtourism, authorities now promote lesser-known destinations to redistribute tourist flow, ensuring more sustainable and enriching travel experiences.
8 Reasons To Visit Lampang Thailand
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Embracing Sustainable Travel
Olivier Ponti, director at Forward Keys, emphasizes Thailand’s potential for sustainable tourism. He suggests redirecting visitors to less crowded locations and employing digital tools to manage access to popular spots. Destinations like Nan and Lampang have already gained traction, with international visits to Lampang increasing by 102% in early 2024. These “hidden gems” offer unique cultural attractions and a quieter escape.
Here are some must-visit, off-the-beaten-path destinations in Thailand this high season:
Chiang Dao, Chiang Mai
Nestled an hour’s drive from Chiang Mai, Chiang Dao is a haven for adventurers. Known for its breathtaking mountain views, hot springs, and vibrant markets selling local handicrafts, the area is a gateway to Thailand’s third-highest peak.
Chiang Dao Cave, with its illuminated chambers adorned with Buddha statues, is the region’s star attraction. Visitors can also enjoy trekking tours that explore the surrounding mountains, offering an authentic, off-grid experience.
Khanom, Nakhon Si Thammarat
For a serene coastal retreat, head to Khanom in southern Thailand. This fishing village boasts pristine beaches and a laid-back atmosphere. Dolphin spotting is a highlight here, with pink dolphins as a unique local draw.
Food enthusiasts should try khao yam, a colorful rice-based dish combining herbs, vegetables, and fresh lime juice. Conveniently located near the ferry port to Koh Phangan and Koh Samui, Khanom is a perfect stopover before exploring the islands.
Koh Kood, Trat
Koh Kood, near the Cambodian border, offers crystal-clear waters, white sandy beaches, and lush hiking trails. Highlights include Klong Chao Beach and Bao Beach, as well as waterfalls and snorkeling opportunities.
Accessible by ferry from Trat’s Laem Sok Pier, the island’s limited accommodation requires advance bookings, especially during peak season. Luxurious resorts like Soneva Kiri even offer air transfers from Bangkok, adding convenience to the journey.
Nan
Nan is a quiet gem beloved by Thai tourists but less frequented by international travelers. With its scenic landscapes, ancient temples, and adventurous trails, it’s ideal for a two- to three-night stay.
Notable sites include Doi Phu Kha National Park, which features caves, waterfalls, and forests perfect for trekking. Wat Phumin, famed for its intricate murals, and Wat Phra That Khao Noi, with its golden Buddha and panoramic sunset views, are must-sees.
Lampang
Lampang, a historic city near Chiang Mai, is rich in cultural and architectural treasures. Ban Sao Nak, a 19th-century Lanna-style teak house, and the city’s vibrant street art showcase its heritage.
Food lovers should try local noodles served in the city’s iconic rooster bowls, symbols of good fortune. Cultural sites like Wat Phra That Lampang Luang and the mountaintop pagodas of Wat Chaloem Phra Kiet offer stunning views and serene experiences.
A New Chapter for Thai Tourism
Thailand’s lesser-known destinations allow travelers to experience the country’s authentic charm without the hustle of crowded hotspots. By exploring these quieter locales, visitors can contribute to sustainable tourism while enjoying the tranquility and beauty of Thailand’s hidden gems.
